Technical SEO #technical-seo
Technical SEO covers everything that affects how search engines crawl, render, and index your site: server response, HTML structure, redirects, sitemaps, structured data, and Core Web Vitals. These guides give you the systems-level view that turns a crawler report into ranking gains.
53 posts
The Agentic Web Standards: NLWeb, MCP, and AIPREF Explained
New standards like NLWeb, MCP, and AIPREF promise an agentic web. Here is what each one does, what site owners should do now, and what is just hype.
Organic Traffic Dropped? A Calm Diagnostic Playbook
Your organic traffic fell and the graphs look scary. Here is a calm, step by step way to find the real cause before you change a single thing.
IndexNow Explained: Why Google Doesn't Use It (and Who It Helps)
IndexNow lets you tell search engines a URL changed instead of waiting for a crawl. Here is how it works, why Google ignores it, who actually benefits, and how to set it up in an afternoon.
We Audited the Top 1000 Sites for AI Search Readiness
We checked the top 1000 websites for llms.txt, AI crawler rules, structured data, and sitemaps. Only a third are ready for AI search.
Is GEO Overhyped? What the Backlash Gets Right (and Wrong)
A loud backlash says GEO is dead, a fad, propaganda. Here is what the criticism gets right about the hype, what it gets wrong about the shift, and what actually earns visibility in AI search.
Multilingual llms.txt: How to Structure It for a Multi-Language Site
Your site speaks four languages, so how many llms.txt files do you need? How to structure llms.txt across languages, keep it consistent with hreflang, and avoid feeding AI crawlers only half your content.
Discovered, Currently Not Indexed: Why It Happens and How to Fix It
Google found your pages but will not index them, and they have sat that way for weeks. Here is what 'Discovered, currently not indexed' actually means, how it differs from 'Crawled, currently not indexed', and a crawl-based way to fix the real cause.
Why Low-Value Pages Get Crawled More (and How to Stop It)
Search engines often spend most of your crawl budget on the pages that matter least. Why low-value URLs attract crawlers, how to find them, and how to redirect that attention to the pages you actually want indexed.
Why DuckDuckGo Is Up 30% (and What It Means for SEO and GEO)
DuckDuckGo installs spiked after Google made AI Search the default. Here is what the search fracture actually means for SEO and GEO, and the channels you should optimize for now.
ai-dataset.json and AI Index Files: Do You Need One in 2026?
A calm look at ai-dataset.json and similar AI index files. What they propose, what AI engines read today, and whether to add one to your site yet.
SEO Crawler for macOS in 2026: What Actually Runs Well on a Mac
Most SEO crawlers were built Windows first. Here is an honest look at which tools run well on macOS today, what Apple Silicon changes, and how to choose without paying for a platform you do not need.
Best Free SEO Crawler in 2026: 7 Tools Compared
Free SEO crawlers compared: Screaming Frog, Seodisias, Sitebulb, Ahrefs Webmaster Tools, Google Search Console and more. What free actually means, the URL limits, and which one fits your job.
Is SEO Dead in 2026? What the AI Overview Shift Actually Changed
SEO is not dead, but the job changed. How AI Overviews, zero click search, and brand entity optimization reshaped the work, and what you still control.
Screaming Frog Alternatives: Free, Open Source, and Modern Crawlers
Looking past Screaming Frog. A practical comparison of free, open source, and modern SEO crawlers, what each catches and which fits your audit.
Agentic SEO: Preparing Your Site for AI Agents and the Universal Commerce Protocol
AI agents are starting to act on websites, not just read them. Learn what agentic experiences are, how browser agents see your site, what the Universal Commerce Protocol changes, and how to prepare without falling for hype.
Google's Official AI Optimization Guide, Explained: What It Confirms, What It Debunks, What's New
Google published official guidance on optimizing for AI features in Search. Here is a plain reading of what it confirms, the popular tactics it explicitly debunks, and the genuinely new parts, with what to actually do about it.