SEO Audit #seo-audit
An SEO audit is a structured review of the technical and on-page health of a website. It uncovers crawl errors, indexing issues, broken links, slow pages, and gaps in metadata that quietly hold rankings back. The guides below cover audit methodology, checklists, and how to act on what a crawler reports.
15 posts
Organic Traffic Dropped? A Calm Diagnostic Playbook
Your organic traffic fell and the graphs look scary. Here is a calm, step by step way to find the real cause before you change a single thing.
IndexNow Explained: Why Google Doesn't Use It (and Who It Helps)
IndexNow lets you tell search engines a URL changed instead of waiting for a crawl. Here is how it works, why Google ignores it, who actually benefits, and how to set it up in an afternoon.
Is GEO Overhyped? What the Backlash Gets Right (and Wrong)
A loud backlash says GEO is dead, a fad, propaganda. Here is what the criticism gets right about the hype, what it gets wrong about the shift, and what actually earns visibility in AI search.
Discovered, Currently Not Indexed: Why It Happens and How to Fix It
Google found your pages but will not index them, and they have sat that way for weeks. Here is what 'Discovered, currently not indexed' actually means, how it differs from 'Crawled, currently not indexed', and a crawl-based way to fix the real cause.
Why Low-Value Pages Get Crawled More (and How to Stop It)
Search engines often spend most of your crawl budget on the pages that matter least. Why low-value URLs attract crawlers, how to find them, and how to redirect that attention to the pages you actually want indexed.
Why DuckDuckGo Is Up 30% (and What It Means for SEO and GEO)
DuckDuckGo installs spiked after Google made AI Search the default. Here is what the search fracture actually means for SEO and GEO, and the channels you should optimize for now.
Best Free SEO Crawler in 2026: 7 Tools Compared
Free SEO crawlers compared: Screaming Frog, Seodisias, Sitebulb, Ahrefs Webmaster Tools, Google Search Console and more. What free actually means, the URL limits, and which one fits your job.
Is SEO Dead in 2026? What the AI Overview Shift Actually Changed
SEO is not dead, but the job changed. How AI Overviews, zero click search, and brand entity optimization reshaped the work, and what you still control.
Screaming Frog Alternatives: Free, Open Source, and Modern Crawlers
Looking past Screaming Frog. A practical comparison of free, open source, and modern SEO crawlers, what each catches and which fits your audit.
Why Pages Get Deindexed (and How to Diagnose It with a Crawl)
Hundreds of pages dropped from Google overnight and you have no idea why. Here is what 'deindexed' actually means, the eight causes that explain almost every case, and a 15 minute crawl-based triage to find yours.
The Year in Title Myth and What Core Updates Actually Move
Adding the current year to your title tag is not a ranking signal. This guide walks through what core updates actually evaluate, why some old pages climb back, what Information Gain is, and how to read post-update panic without making it worse.
Website Redesign SEO Checklist: How to Replatform Without Losing Traffic
Pre-redesign audit, redirect map, URL structure decisions, on-page signal transfer, staging QA, launch day, and the first 30 days. A complete checklist.
Best SEO Crawlers Compared: An Honest 2026 Guide
Screaming Frog, Sitebulb, Ahrefs, Semrush, Lumar, ContentKing and Seodisias side by side. Pricing, JavaScript rendering, free tiers, and which crawler fits which job.
What Are SEO Crawlers? The Complete 2026 Guide
What SEO crawlers are, how they work, what they check, and how to use crawl data to improve your site. The complete 2026 guide to crawling for technical and AI SEO.
Technical SEO Audit Checklist: 25 Issues to Check
A practical 25-point technical SEO audit checklist covering meta tags, headings, canonicals, redirects, broken links, images, and structured data.