Schema markup is structured data that tells search engines and AI assistants what your page is about. Done well, it earns rich results, knowledge panel inclusion, and citations in AI answers. These guides cover the schema types that matter most, validation, and how AI search engines actually use your structured data.
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Google killed the FAQ rich result and the Search Console report behind it. That is the SERP feature going away, not the markup. Here is what actually changed and why deleting your FAQ schema is mostly busywork.

Learn what schema markup is, how to add structured data to your pages, and why it matters for both Google rankings and AI search citations.